Assistant Director, Enrollment Communications

Summary

Position Title

Assistant Director, Enrollment Communications

Department

Enrollment Management 

Status

Full Time/Exempt

Job Summary

The Office of Enrollment Management is actively seeking a qualified candidate to provide essential marketing & communications support. This role will be tasked with developing, implementing, managing and measuring the effectiveness of comprehensive and strategic communications strategies that support the Office of Enrollment Management. 

 

Supervisory Responsibilities

• Provide support to communications coordinator. 

Duties/Responsibilities

• Oversee the development and planning for communication strategies that engage, inform and inspire our target audience. Individuals may be assigned to focus on specific populations that include:
  • Parents and families
  • Sophomores and Juniors (High School)
  • Incoming Freshmen & Transfer students
  • Graduate Students
  • Student Financial Services
• Oversee SEO, SEM and the Google advertisement strategy, and provide suggestions for improvement when needed.
• Oversee and implement advertisement purchases for platforms such as TikTok, Instagram, and Facebook
• Supervise and guide the Communications Coordinator, overseeing their development and effectively delegating tasks.
• Assist with the development of compelling communication materials, including emails, social media content, print materials, and website updates.
• Demonstrate a keen understanding of campaign success through insightful analytics.
• Monitor and analyze engagement metrics, continuously refining communication strategies for optimal impact
• Under the supervision of the Director, Enrollment Communications, work collaboratively with campus partners to ensure that messaging is accurate, consistent and aligned with the organization’s goals and values
• Provide photo and video support, as needed for events

Required Skills/Abilities

• Proven experience in communications or a related field
• Strong writing, editing and proofreading skills
• Ability to work collaboratively with cross-functional teams
• Experience with social media platforms and content management systems
• Excellent critical thinking skills
• Excellent problem-solving abilities
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines
• Have a thorough understanding of digital marketing and communication principles and techniques, including advertising, SEO, and analytics
• Be able to work independently, meet deadlines, and work flexible hours (including occasional evenings and weekends, as necessary)
• Experience with graphic design and video editing is a plus

Education, Certificates, Licenses, & Experience

• Bachelor’s degree in marketing, advertising, (visual) communications, English or graphic design
• Experience with CRM systems (Technolutions’ Slate experience is preferred)
• Demonstrated record producing excellent printed and digital material that conveys a message with clarity

Physical Requirements

• Must be able to lift and carry equipment and supplies weighing up to 20 pounds.
• Must be able to bend, stoop, and reach.
• Manual dexterity to efficiently operate a computer keyboard and other business machines.
• Adequate hearing to communicate effectively in person and by phone.

Important Note

This is not an exhaustive list of all responsibilities, duties, and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

To Apply

Interested applicants are asked to submit a copy of their resume, cover letter and list of references along with a completed JU application to Michele Roth to mroth3@ngskmc-eis.net.